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Alex Devlin
Alex Devlin Lead Store Admin

Analytics & Intelligence

Multi-channel attribution, conversion funnels, and revenue metrics.

Gross Revenue
$124,580.40
+14.8% growth trend
Conversion Rate
3.42%
Above industry avg (2.2%)
Avg Order Value (AOV)
$84.06
+$7.20 per transaction
Cart Recovery Rate
18.4%
via automated emails

Attributed Sales Velocity

Channel attribution over selected timeline

Conversion Funnel & Buyer Flow

Full-width drop-off telemetry through buyer stages
Stage 1 Total Store Visitors
43,200 (100%)
Stage 2 Product Catalog & Detail Views
28,400 (65.7%)
Stage 3 Add to Cart Intent
6,850 (24.1%)
Stage 4 Initiated Checkout
2,410 (12.2%)
Stage 5 Completed Purchase Orders
1,482 (7.1% final)

Acquisition Channels & Revenue Share

Attribution share and gross revenue breakdown
Organic Search (Google, Bing, SEO)
$54,815 (44%)
Direct Navigation & Bookmarks
$32,390 (26%)
Social & Creator Referrals (IG, TikTok)
$22,424 (18%)
Email Campaigns & VIP Retention
$9,966 (8%)
Paid Performance Ads (Google Ads, Meta)
$4,985 (4%)